Any annual target for manager – Please suggest

Hi, one of my friend working in Dubai trading company, a small set up with the employee strength of 6 and his reporting is to Dubai Director. As per their company policy, every employee is given 4 special targets apart from regular work and on that basis only; his performance is reviewed at the time of appraisals. His current profile in this company is very limited to HR being a small set up and apart from that he is taking care of Admin, IT, Import Logistics, and other misc work. Now it’s the time to set new targets and he is really confused what targets to choose. The Director is having a quality background and he doesn't even know what HR department do and how does it work.

Can anyone suggest me some options so that I can share with him the targets for this year?